Panasonic unveils premium digital compact camera


Panasonic is set to introduce a new premium digital compact video camera, the DMC-LX7, as part of its LX series.

The DMC-LX7 features a number of revamped elements, the lens, image sensing unit and image processing engine, together with a number of other functions to provide imaginative freedom and high quality results.

The newly created 24mm ultra-wide-angle LEICA DC VARIO-SUMMILUX lens, has 3.8 x optical zoom, to offer the equivalent of 24-90mm in a basic 35mm camera, with brightness extremely high brightness of F1.4 to F2.3. The lens has actually been created to provide high resolution images with minimal distortion and artifacts, with Panasonic’s Black Box Nano Surface area Covering technology decreases light reflection to decrease ghost and flare, while Intelligent Resolution and Intelligent Zoom extends zoom up to 7.5 x while keeping quality. POWER O.I.S. (Optical Image Stabilizer) is incorporated to suppress hand-shake vibration for shooting at slow shutter speeds.

The processor in the DMC-LX7 is also a brand-new style, a 1/1.7-inch 10.1-megapixel MOS Sensor, which is capable of high level of sensitivity recording, even into low ISO settings.

The new sensor has high speed digital signal output innovation, for high speed consecutive shooting at 11fps completely resolution with mechanical shutter, and 5fps with constant AF. The processor is also efficient in recording full HD 60p NTSC or 50p PAL video, and has high speed AF to rapidly catch shots.

The external style of the camera has actually likewise been developed for optimum results, with aperture ring for direct control of aperture, internal ND filter that makes it possible to decrease light in use at slower shutter speed; hot shoe to connect advanced devices, and a 3 inch, 920,000-dot high resolution Intelligent LCD screen, which has also been redesigned.

The DMC-LX7 also includes 16 filters of Creative Control and Picture Design to offer photographers a range of choices for shooting.

“The LX7 with its neoclassical style is a flexible camera that is ideal for the expert photographer looking for that conclusive second electronic camera and for the amateur user who has actually been yearning for a fantastic upgrade for several years,” commented Hitesh Ojha, deputy general manager- Digital Imaging Group, Panasonic marketing Middle East and Africa.

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