Sony smartphone lenses intend to revitalize mobile photography

Sony smartphone lenses intend to revitalize mobile photography

IN a bid to take mobile photography in a new direction Sony has released a set of stand-alone lenses that connect to smartphones via Wi-Fi or NFC.

In a quote to take mobile photography in a new direction Sony has released a pair of stand-alone lens that link to mobile phones through Wi-Fi or NFC.

The QX-100 and QX-10 are essentially a brand-new classification of customer item, using the high quality photography of digital video cameras whilst connecting to users’ mobile phones for changing and cropping images, and sharing them through social media.

Sony hopes that the brand-new items will be “a dream come to life for anyone who loves their mobile phone, however wants the photo quality that just a devoted video camera can provide.”

Both the QX-100 and QX-10 link to Android and iOS mobile phones by means of Wi-Fi and can either be clipped onto the mobile itself or run independently, using your phone’s screen as a viewfinder.

The QX-10 will cost around ₤ 170 a 10x optical zoom and 18.2 MP lens. The QX-100 has a small 3.6 x zoom but a bigger sensing unit with a resolution 20.2 MP and an aperture that goes as large as f1.8. It should retail for around ₤ 399.

The QX-10 will be much better fit for close-ups of individuals and shot of remote landmarks (believe holiday snaps) whilst the QX-100 seems targeted at a more professional market, using manual control of the lens and much better performance under low lighting.

The launch of the two lenses comes at the exact same time as Sony reveals its Z1 Xperia smart device: a waterproof handset with a 5-inch HD screen that Sony is hoping will take on premium Android gadgets like the HTC One and the Samsung Galaxy S4.

It remains to be seen whether Sony’s innovations will be met with interest by clients. Smart phone have actually worn down the sale of digital electronic cameras however primarily because they are simply easier – lugging around a second lens, no matter how well developed it is, may not bridge this gap.

Sony seems to acknowledge this, with Yosuke Aoki, a digital imaging spokesman for the company, telling the BBC

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